Have you ever noticed that clients are only interested in a small potion of your sales team’s presentation? Vilfredo Pareto, the19th century economist and sociologist, also recognized the unequal relationship between input and output. The Pareto Principle states that 80% of the consequences result from 20% of the causes. By applying the Pareto Principle to Sales Engineering, you can leap ahead of your competitors.

If only 20% of a sales presentation influences 80% of the decision, how do you figure out which details your audience needs to hear? We’ll teach you how to use Salesdocs to identify opportunities and determine which 20% of your product demo will actually interest each potential client. Make the kind of first impression that leads to a lasting relationship with Salesdocs to guide your steps.